Why you get cravings and how to beat them

No amount of will power will beat a craving. Get it out of your head that simply resisting cravings will win - it won't. It might get you through a day or two but in the end your body will demand you cave in and induldge in that 'treat' you're longing for. If you want … Continue reading Why you get cravings and how to beat them

Why you CAN’T achieve consistent progress

I was chatting to a client this week about their fitness goals. We are 5 weeks into a 10 week training programme and the original goal (in their words) was to lose 10lbs. The first week we trained was perfect and on our second session we'd recorded a 4lb weight loss. The second week wasn't … Continue reading Why you CAN’T achieve consistent progress

The misconception of missing

"Give up french fries!?" My client says. "I don't think I could give them up forever." Sound familiar? What we have here is a classic case of 'MM' or the Missing Misconception. Can you imagine living your life without Heroin? Assuming you're not into that of course... Of course you can, it's easy right, you … Continue reading The misconception of missing

The yes paradox

Last night I watched a TV show investigating the long term results of slimmers. They showcased a bunch of previous 'success' stories, people who'd dropped huge amounts of weight just to gain it back. They interviewed doctors, nutritionists, slimmers themselves and anyone else who seemed to know what they were talking about. The conclusion from … Continue reading The yes paradox

Remove the emotion from your decision making and you’ll find your diet and training easier to manage

Emotion and logic are run in two totally separate parts of your brain. The problem is the part of the brain responsible for emotion receives blood flow faster than the part that receives logic. This is vital for survival, it makes little sense for you to logically weigh up the pro's and con's when you … Continue reading Remove the emotion from your decision making and you’ll find your diet and training easier to manage